We were recruited to help brand Impesa — a Costa Rican FinTech firm — and launch them into the global financial services market. The company was born from a product developed by a bank CEO/COO while he was still at the helm of the institution. After its first product (Monibyte) gained significant traction with the bank’s customer base it was transitioned to a stand-alone company that continues to develop a growing number of digital banking solutions.

fiZz was retained as the agency of record and kHyal became Impesa’s CMO.

During our tenure we:

• Branded the former in-house Latin American bank product-based company, and launched it globally
• Defined and executed a global cross-cultural marketing strategy and brand positioning
• Oversaw brand messaging and communication design across all channels including corporate and product websites, mobile apps and experience design, sales presentations, events and trade shows, outbound email marketing campaigns and advertising
• Developed strategies for, and oversaw: trade show planning and design, public relations, media relations and training, press release distribution and analytics, and social media
• Measured and improved the success of marketing and advertising campaigns with ongoing data management and business analytics
• Contributed to product development and management
• Created and executed global launch strategies for SaaS FinTech platforms: Monibyte credit card control, Layla AI chatbot, Brainert banking data analytics
• Identified new business opportunities, wrote winning applications for inclusion in FinovateEurope and the Innovation Project at Harvard University, Boston
• Traveled extensively in Latin America, North America and Europe to execute marketing initiatives, brand evangelism and public relations
• Managed internal marketing and PR staff, and external vendors, at the company headquarters in Costa Rica onsite, in North America and remotely
• Opened and managed the US office, developed new channels of business in North America and Europe
• Represented the company at LATAM Mobile Summit, Miami; Money 20/20Las Vegas, FinovateEurope–London; Innovation Project–Harvard University, FinovateFall–New York and Empire Fintech–New York

We continued to consult for Impesa as they grew and expanded their product line — assisting with GTM strategies, research and events.