We cut our teeth on the art of branding with the great, late Bill Wondriska, working on projects for corporate giants and renown cultural institutions including Travelers Corporation and the MFA Boston. In exchange for this amazing education, we founded the New Media division of WondriskaRusso in the 90s, and won them an AIGA award for website design with our trademark visual style and coding acumen.
Since those days we have developed new identities for dozens of companies, and worked on rebranding assignments for organizations of all sizes. Nerds in the original sense, research and strategy are the backbone of all we do.
WHAT’S IN A NAME?
Many people ask about my name. My full legal name is “kHyal.” Am I like Prince? No. Am I like Madonna? No. Both Prince and Madonna have first, middle and last names — and, they are celebrities. I changed my name from “Kyle Ann Braun” to “kHyal” in 1981, when I was a college student in Boston. I also added a trademark, and created a logo. That was sixteen years before the term “personal branding” was coined by Tom Peters. Granted, my parents didn’t get it at first, but they’re almost used to it now.
This is not my only original idea. I have lots more. And, I am ecstatic when able to share them with my clients to ensure their businesses stand out in the marketplace in relevant ways.
You may notice I say “we” a lot throughout this website. That’s because it is the mentality of my collaborative thinking. And, because I often build teams for specific projects, or become one with my clients. Though, I have been a partner in several companies, some with 20+ employees. fiZz Agency is a consultancy, and primarily run by yours truly — kHyal™. So when I say “we” — I mean “us” — not the “royal we” that sits high atop a throne, or waves to the public from a float in some fancy parade. We are the “we” that roll up our sleeves to help clients achieve business success.