DECEMBER 2013 | New London Patch
Mastering The Art of Business on The Internet at The Hygienic
Posted by Jayne Keedle (Editor)
The Artist Academy @ Hygienic wraps up the first session of its eight-workshop series with web design, which aims to teach artists how to create an Internet presence.
Artist Academy @ Hygienic is wrapping up the first session of the eight-workshop program that will commence in May 2014. The first session was sold out and the last workshop is coming up on December 17, called Web Design, An Internet Presence. Artists can continue to check Hygienic Art’s website for information on this workshop and future workshops happening in 2014; registration for the next three workshops will begin in December.
Web Design, An Internet Presence is led by kHyal & Karl Heine, a creative duo that have become successful designers, entrepreneurs and educators. Since they met in 2007, kHyal and Karl founded PUSH Workshops, a hybrid design education model the duo created to inspire, educate and inform creative professionals at all levels. They have lectured and given workshops together on branding, marketing and social media strategies for creative professionals at The School of Visual Arts, Fashion Institute of Technology, Advertising Women of New York Annual Career Conference, Creative Circus and more!
kHyal is a professional artist, Head fiZzicist at fiZz Agency, and Chief Imaginator at MegaGlam. She has been using technology in her art and work since the early 80s. Over the past two decades, kHyal cofounded a consumer software publishing company, an interactive agency and software development firm, and has held the position of Creative Director at top digital agencies and tech companies.
Karl Heine is the principal of creativeplacement, LLC a talent recruitment firm dedicated to fulltime and project-based placements in the design industries. Heine has more than 25 years in the field of creative professional recruitment and the development of all levels of talent for major brands, agencies, design firms, corporate communications and companies. Heine has remained hands-on as a creative professional throughout his career, winning numerous awards from design institutions and industry associations.
Web Design, An Internet Presence is a workshop that was formed to address the issues that face artists daily on the Internet. While this workshop isn’t building a website for the artist, it will supply many necessary resources and information on how to go about building a visible and successful website. Once artists have a clear idea of how to arrange a website and platforms to use to make the process easy kHyal & Karl Heine will segue into online marketing; which of course involves all social media platforms. Using Facebook, Twitter, Instagram and other platforms properly will immensely boost a website’s traffic along with using blogs and website forums. Artists will learn that spending the time marketing a website is just as important as creating an aesthetically pleasing website. A website with zero traffic is not useful; kHyal & Karl have direct experience with website and design and getting traffic to a website.
Funding for the program was made available by Citizens Bank and WTNH News 8 when they named Hygienic Art, Inc. as the second 2013 Champion in Action® in the category of arts and culture. Hygienic Art is receiving funding, media coverage, and extensive promotional and volunteer support for its work in cultural development, economic development and serving artists in the region. “The launch of the Artist Academy is an tremendous example of how the Champions in Action program can help a nonprofit organization grow its community impact and bring innovative ideas to life,” said Lisa Maass, SVP, Corporate Banking, Citizens Bank, Connecticut. “Hygienic Art has found a creative way to empower local artists with the training they need to become successful small business owners.”
All spaces are currently booked for the first three workshops. Artists can visit www.hygienic.org in the upcoming weeks to learn more about workshops happening in 2014. Artists can also contact the project coordinator at: firstname.lastname@example.org to be added to a wait list to learn about future workshops.